San Diego SEO by Design,does the search engine marketing research so that you do not have to.
Contact San Diego SEO by Design today, (619) 796-2005, for a free consultation.
Six Deadly Mistakes to Avoid:
Mistakes that can and should be avoided.
Safe SEO Methods
Safe SEO based on working with search engine algos and desires not against them.
Best Practices
Best practices for search engine market, starting by marketing the brand.
Social Media Marketing
SMM is word of mouth marketing on steriods.
Internet Trends
Don't get caught off guard because you don't see the current direction of online
technology and what works online. Search engine marketing is also changing because
search engines adjust their results to prevent their listing from becoming stale.
Recent
Search Engine Optimization • Penguin Friendly Link Development - Content is King
What has changed is that Google released an update going after link spam in the last week of April, 2012, named Penguin.
Trends • New Computer Systems and Screen Size
There always is a range of systems that visitors of your site will use.
The newest systems exceed 1024 screen size and support html5, and a smaller number
of old systems do not support HTML5, and have, (on average), 1024 resolution screens.
A successful online marketing effort is a complete package, which is measured by results. Getting traffic from search engines is one of the elements, and it requires a broad approach. External links alone will not do it. Neither will a nice web site and a social media presents. Effort needs to be made on all fronts to get good search engine listing that bring in traffic and results.
Google does not promote the biggest brand or the most educated source. It places sites first in the search results based on many off page and on page elements that can be changed. Local search, which has a high conversion rate for commerce, promotes businesses that have a physical address. Google picks up trends for fresh content by using news and social media signals, and promotes sites that get many shares in social networks. Google considers pages that trust worthy websites link to as pages that should be findable on their search engine.
Web design departs from graphic design because web sites have user interfaces and user interaction. Without user interaction and animation, web sites may not keep user interest and fail to use resources available that focuses the visitors attention; and do not reach the same levels of success as sites that use these types of resources.
SEO by Design specializes in search engine friendly animations using jQuery and html5 ... using Flash only when it is the best solution.
jQuery animates web content that is readable
by search engines allowing the site to get credit for the materials in their rankings. Animations are
created by programing that does not have the limitations of CSS hover effects.
HTML5 Canvas and SVG provide for programed graphics
that exceed what is possible with Microsoft’s paint, and are fully animated. Animations online using these
technologies close the gap between Hollywood cinema and Internet web pages.
Flash is still a good choice for animations that can
be sent by email. Being binary in nature it provides a level of protection that prevents others from copying
content.
A Shopping Cart System is a type of content management system where products are the content being managed.
PHP and MySQL are the normal host services used by CMS systems to store and retrieve data.
Although selling products online does not require a shopping cart as Paypal and other credit card processors
provide that functionality. There are also alternatives to MySQL for the storage and retrieval of data.
Wordpress is the most popular CMS system
that can be setup based on pages, not blog posts. Drupal, which powers many big sites such as whitehouse.gov,
is considered one of the most powerful systems. San Diego SEO by Design creates themes for both Wordpress
and drupal - both of which provide integrated shopping cart solutions - and creates themes for lessor know CMS systems.
San Diego SEO by Design works with all opensource shopping cart products. We do not try to sell you on any package or solution, but rather suggest solutions based on your needs.
San Diego SEO by Design Process
The process of creating a successful site begins with what is most important for successful marketing, the brand. The site is built based on the brand's market position and the marketing works best for the brand. Elements of a successful web site are documented; They take an investment of time to create; Before a successful site can be built, SEO By Design, needs to understand your brand like a business partner; It is nearly impossible to view your brand as an outsider, which is why San Diego SEO by Design provides these services.
The design reinforces the appeal of your brand. Is built to help place the consumer in the mood where they are ready to take the next step, which is normally a mix between emotional and logical elements. Focuses attention on the promises made by your brand. Emotions may be security, safety, adventurist, playful, passion for justice, relaxation, children friendly, authoritarian, charitable or caring, etc. etc.. Logical elements may be the specific solutions provided by your brand, which solve issues some customers may have; Timely service, Free consultation, no down payment required, etc. etc.. The branding is done across the entire site.
Keyword research begins before creating content for the site. Specifically what should be known is who are the online competitors for your market, and how successful are they in bringing traffic to their sites. What methods are they using and how long should be expected for your site to effectively compete with them. What are the traffic levels that should be expected for different terms?
A strategic plan is created for the site to achieve success. Cost and time estimates are created for the various way-points, which match the goals of the site. Measurements are made, and research is ongoing to continue the growth of the site. Strategic changes to the plans are made when new opportunities become available, or if new competitors show up.
And there is more; San Diego SEO by design computer generated graphics also can provide animated video services. Open source CMS turnkey templates to allow faster and timely updates to site content. PHP and Perl programming allow development of new user interfaces. Advance knowledge of web servers allows server optimizations for faster content, and additional types of multimedia content to stream from your web site. Services that can build a company or organization from scratch, or take an existing company and take them to the next level of marketing on the internet.