The Ever Changing Tides of Google
Google has been filling its knowledge graph with authorship information, and to some extent using this information to determine the quality of specific pages based on past performance of similar pages by the same author. Changes have began in the authorship component of Google's algos.
Tides of Google
Scalable by Design
The question of can it scale needs to be asked before design and development begins. It is no less important than the question of how people will be able to find the site. Performance of the site equates to performance of the brand, and is part of the first impression people get of the brand name.
White Dove scalable by design
As the goals and scope of a site are defined, web marketing begins. The goal being the desired actions of visitors, and the scope being what kind and type of materials will be published. There is a list of things that it is best to consider before beginning. Being flexible is as important for web marketing as it is for life. New opportunities will emerge tomorrow and old opportunities will vanish. Mission statements and brands evolve and may look different tomorrow from how they looked at the beginning.
If a site already exists, lets say it was purchased, and has materials on it, but does not reflect the new owners brand and image then it needs to be re-branded. The first step is to determine what assets the site has that can be reworked to be of value for the new brand. A site that has never effectively used its brand, the same steps as for first time branding can be used.
Repairing Unnatural Links
It has been said that SEO is in large part about link patterns. To the extent that link patterns effect SEO, unnatural patterns are damaging to SEO efforts. It is counter productive to building natural link patterns if a site has a penalty because of unnatural ones. In the past many sites were under the belief that any incoming link were good; Today sites, which have acquired unnatural link patterns, have penalties which are preventing them from showing up in good positions in search engines.
Pruning unnatural links
A natural link pattern is the desired link structure for SEO. Natural links start on the website in site navigation. External links are created by resources and information on other web sites. Link bait brings in natural links from other sites, and is food for social media. An almost direct comparison can be made between how well content does on social media and how it does on the internet at large. Mutually beneficial reciprocating partner ships where visitors actually use the links and links that bring in actual qualified leads are the types of links that should be looked for.
Building natural links
Media Rich Content
White Dove SEO by Design is tooled to be in the leadership position for media rich content. This type of content is the most remember-able type of content that can be used online. Provides the best signals for search engines and is ideal for social media. While many web designers ignore additional media rich content creation, it is the signature of White Dove SEO by Design.
Media rich content